What?

April 11th, 2015   •   no comments   

Today, many stakeholders influence the decision or demand for a product or service. Demand Chains link capabilities to generate increased business demand in an organized, structured and targeted fashion, often using new, digital enablers. Successful Demand Chains engage those stakeholders, capitalize upon their interests and achieve outsized or new share of business for the entity. Over time, this success will be one of the two or three factors dictating on-going viability in many industries.

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