April 11th, 2015   •   no comments   

Supply chains have been the primary focus of corporate information technology for more than five decades. Much learning, experience, discipline and investment has gone into successfully structuring and optimizing digitally enhanced supply chains that have permitted global sourcing on an unprecedented scale. However, they do not typically engage customers well or generate the demand businesses need going forward.

An organized, digitally enhanced approach to creating demand will be the next great challenge.

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