The Entertainers – Engage buying stakeholders or provide dramatic customer experience:

May 11th, 2015   •   no comments   

The legacy entity already has assets such as a customer base, systems, skills and a relatively massive investment in supply chain. The objective is to understand who the stakeholders are involved in the buying decision and to provide capabilities to those stakeholders that increases their preference for the host entities’ products or to identify new product or service offerings.

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